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BookStack Internal Linking Guide

This guide covers how to create internal links between pages, use permalinks, and reuse content across the Crowned Credit wiki. Mastering internal linking keeps our knowledge base connected and easy to navigate.

Method 1: Insert Link (Most Common)

This is the easiest way to link to another page in the wiki:

  1. In the page editor, highlight the text you want to turn into a link
  2. Click the chain/link icon in the toolbar (or press Ctrl+K)
  3. In the URL field, click the small book icon button next to the input — this opens a search dialog
  4. Search for the page, chapter, or book you want to link to
  5. Select it and click Save
💡 Pro Tip: The book icon button is the key — it lets you browse and search the entire wiki without needing to know URLs. Always use this instead of manually pasting URLs.

Regular page URLs include the page name (called a "slug"). If someone renames the page, the old URL might break. Permalinks use the page ID instead, so they never break.

How to Get a Permalink

  1. Go to the page you want to link to
  2. Select any text on the page — a small popup will appear
  3. The popup shows a permalink URL in an input field
  4. Click the copy button next to it
  5. The format is: https://wiki.getcrownedcredit.com/link/{page-id}
⚠️ Note: The permalink includes a #section at the end that scrolls to where you selected. Remove the # and everything after it if you just want to link to the top of the page.

Method 3: Include Tags (Reuse Content Across Pages)

Sometimes you want the same content to appear on multiple pages without copy-pasting. Include tags pull content from one page into another — and if the source is updated, all pages that include it update automatically.

Basic Syntax

Syntax What It Does Includes ALL content from page with ID 5 Includes only the specific section from page 10

How to Get the Include Tag

  1. Go to the source page (the page with the content you want to reuse)
  2. Select the content you want to include
  3. A popup appears — by default it shows a permalink
  4. Click the link icon on the left side of the popup to switch to include tag mode
  5. Copy the include tag (looks like )
  6. Paste it into the other page where you want that content to appear
💡 Key Points About Includes:
  • Included content updates automatically when the source page changes
  • Users need permission to view the source page for includes to work
  • Includes work up to 3 levels deep (include within an include within an include)
  • Included content is NOT searchable on the page it appears on — only on the original source page

Method 4: Section Anchors (Link to a Specific Section)

Every heading on a page has an anchor ID. You can link directly to a specific section:

  1. On the target page, hover over a heading — you may see a # link icon
  2. Right-click it and copy the link
  3. Or use the permalink popup method (select text near the heading) — the # portion points to that section

Best Practices for Our Wiki

Quick Reference: URL Formats

Type Format Example Regular page URL/books/{book-slug}/page/{page-slug}/books/sales-training/page/full-consultation-call-script Permalink/link/{page-id}/link/198 Section link/link/{page-id}#{section-id}/link/198#bkmrk-closing-the-call Include tag{{@page-id}} or {{@page-id#section-id}}

This is the complete, word-for-word consultation call script used by all Crowned Credit closers. Every phase of the call is covered{{@198}} — from the first hello to post-close onboarding setup. New closers must memorize this script before taking live calls. Experienced closers should use it as a reference and ensure they are not skipping phases. The script is built around a Pain → Educate → Solve → Close framework. Your job is not to sell — it is to understand, educate, and guide the client to a great decision.

Mindset & Golden Rules

Before every call, internalize these rules. They separate top closers from average ones.

    Never lead with price. Value comes first, always. Price is revealed only after the client understands what they are getting. Discovery before presentation. You cannot present a solution to a problem you haven't fully understood. Call within 5 minutes. Our data shows the best show and close rates happenpulls in the firstFull 5-minuteConsultation window after appointment time. Assumptive language. Don't ask "Would you like to get started?" — say "Let me get your account set up." Assume the yes. Pain → Agitate → Solve. Understand their real pain, remind them of the cost of doing nothing, then present the solution. Update GHL in real-time. Log call outcome, move pipeline stage, add notes — before you hang up. Silence is a tool. After asking a key question, stop talking. Let them fill the silence. The person who talks more, loses.

    Call StructureScript Overview

    PhaseNameTimePrimary Goal1Opening & Rapport2–3 minGet comfortable, confirm fit, build credibility 2Discovery3–4 minUnderstand scores, items, goals, urgency, pain 3Education2–3 minExplain how credit repair works; position expertise 4Presentation2–3 minPresent all three plans; anchor high; recommend 5The Close1–2 minAssumptive close; handle objections; collect payment 6Post-Close Onboarding1–2 minSet expectations; hand off cleanly; prevent cancellations

    Phase 1: Opening & Rapport (2–3 Minutes)

    The first 30 seconds set the tone for the entire call. Be warm, confident, and relaxed. Your energy is contagious. If you sound nervous or scripted, the client mirrors that energy.

    Opening — First 30 Seconds

    Closer: "Hey [First Name]! This is [Your Name] calling from Crowned Credit — how are you doing today?"

    Client: "Good, thanks."

    Closer: "Awesome! I appreciate you taking the time. I've got your info here — looks like you reached out to us because you're looking to improve your credit situation. I set aside the next 15 or so minutes just for you so we can figure out exactly what you're dealing with and what we can do to help. Sound good?"

    Client: "Yeah, sure."

    Closer: "Perfect. Before I pull up anything on my end, tell me a little bit about yourself — where are you located and what's going on with your credit right now?"

    Why this works: The open-ended "what's going on" question gets them talking. People buy from people who make them feel heard. Let them run — resist the urge to jump in with solutions. Just listen and take notes.

    Confirming They Are in the Right Place

    Closer: "I'm glad you reached out. A lot of our clients come to us in similar situations — wanting to buy a home, get a car, sometimes just frustrated by being turned down for things they deserved. What's the main thing you're trying to accomplish? Like when your credit is where you want it to be — what does that unlock for you?"

    Client: "[Typically: buy a house / get a car / better interest rate / remove judgments]"

    Closer: "Got it. That's actually one of the most common reasons people come to us, and it's completely achievable. Let me ask you a few questions so I can understand your situation better — that way I can give you the most accurate picture of what we can do for you and realistic timelines. Cool?"

    Phase 2: Discovery (3–4 Minutes)

    Discovery is the most important phase of the call. The more you know about the client's situation, the more targeted and persuasive your presentation will be. Never skip or rush discovery. Ask every question. Take notes in GHL.

    Full Discovery Question Flow

    Closer: "Do you know roughly where your credit scores are right now? Doesn't have to be exact — even a ballpark gives me a lot to work with."

    Client: "[e.g., around 550, or I'm not sure]"

    Closer: "Okay. And do you have a sense of what's hurting it? Like do you know if you have collections, late payments, charge-offs, medical debt — any of that?"

    Client: "[Describes their negative items]"

    Closer: "Got it. And when you say you want to [their stated goal] — is there a timeline you're working toward? Like is this something you're hoping to do in the next 3 months? End of year? Just trying to understand the urgency."

    Client: "[Ideally: soon, or 3–6 months]"

    Closer: "I want to be realistic with you — and I will be — because I'd rather set the right expectations than tell you what you want to hear. Have you ever tried to dispute anything yourself or worked with another company before?"

    Client: "[Yes/No]"

    Closer (if yes): "Got it — tell me about that. What happened? Did it work? What went wrong?"

    Closer (if no): "Perfect — so you're starting fresh with a professional. That's honestly the best position to be in because we can build a strategy from the ground up."

    Pain Amplifier Question

    Closer: "How much has the credit situation actually cost you — like roughly? Denied loans, higher interest rates, deposits you had to put down instead of just qualifying..." (pause and let them calculate)

    Why this works: Let them calculate their own pain. When they say the number out loud, the investment in credit repair becomes obviously worth it. Do not do this math for them — let them arrive at it themselves.

    Discovery Notes Checklist

    By the end of Phase 2, you should know:

      Current approximate scores (all three bureaus if possible) Types of negative items (collections, late payments, charge-offs, inquiries, medical debt, judgments) Number of negative items (rough estimate) Their primary goal (home, car, rates, business funding, etc.) Timeline / urgency (how soon do they need results?) Prior credit repair experience (yes/no, what happened) Any blockers you can anticipate (spouse needs to agree, money tight, skeptical)

      Phase 3: Education (2–3 Minutes)

      Now that you understand their situation, educate them on how credit repair actually works. This phase does two things: positions you as the expert, and pre-handles the "I can do this myself" objection before it is raised.

      How Credit Repair Works — Education Script

      Closer: "Let me explain what we actually do, because a lot of people think credit repair is just sending letters. It's way more involved than that."

      Closer: "There are three credit bureaus — Equifax, Experian, and TransUnion. Every negative item on your report has to be challenged at all three. Each bureau has its own process, its own timelines, and honestly, its own tricks it plays to make disputes harder."

      Closer: "What we do is pull a full tri-merge report — all three bureaus in one view — and we analyze every single negative item: collections, late payments, charge-offs, inquiries, anything hurting you. Then our dispute team builds a customized strategy for your specific profile."

      Closer: "We dispute electronically through the bureaus' own systems — which is actually the fastest and most effective method now. Each dispute round takes about 30 to 45 days for bureaus to respond. And most clients see movement within the first round."

      Closer: "We also give you a SmartCredit monitoring account so you can track your scores in real-time — you'll literally watch the numbers move as items get removed. No guessing."

      Closer: "The other thing that separates us is our team. We're not some automated software platform where letters go out on autopilot. We have real people reviewing your account monthly. If something doesn't go our way in round one, we escalate — different strategy, different angle, whatever it takes."

      Closer: "Does that make sense? Any questions before I share what this looks like for your situation specifically?"

      Timeline Anchoring

      Closer: "Most clients see their first improvements within 30 to 45 days. Full transformation — depending on how many items you have — typically takes 3 to 6 months. And the goal isn't just removing negatives — it's building a profile that qualifies you for the best rates and approvals."

      Phase 4: Presentation (2–3 Minutes)

      Present all three plans using a value-first frame. Always anchor high — present the Momentum Plan first, then Accelerated, then Essential. Never lead with the cheapest option. The goal is to let them choose down, not to start at the bottom.

      Value-First Package Presentation

      Closer: "Okay, so based on what you've told me — [their scores, items, and goal] — let me walk you through what working with us looks like."

      Closer: "We have three ways to work with us. I'm going to walk you through all three so you can pick what fits best — there's no wrong answer, it just depends on how fast you want to move."

      Closer: "Our most comprehensive option is our Momentum Plan. It's a single one-time investment — no monthly fees, ever. We handle everything — unlimited dispute rounds, full monitoring, dedicated account manager, and we move fast because you're prioritized. For someone with a hard deadline — like you want to buy a house in 4 months — Momentum is honestly the one I'd recommend."

      Closer: "Then we have our Accelerated Plan — this is what most of our clients go with. There's a setup fee, and then a monthly investment. You're typically looking at 30 to 45 days for your first results. It's priority service — dedicated team, monthly reviews, same full dispute coverage. This is the sweet spot for most people."

      Closer: "And then we have our Essential Plan — lower setup fee, same monthly investment as Accelerated. You're looking at 30 to 60 days for first results. Good option if the setup is a consideration."

      Closer: "Every plan includes SmartCredit monitoring — that's required because we need to track your bureaus in real-time to see when items are removed and when to escalate."

      Closer: "So — given your situation and your goal of [X] — which of those feels like the right fit for you?"

      Plan Comparison

      PlanSetup FeeMonthlyTimelineBest For EssentialLower setup feeMonthly investment30–60 days first resultsBudget-sensitive clients Accelerated ⭐Standard setup feeMonthly investment30–45 days first resultsMost clients — sweet spot MomentumOne-time investment (no monthly)NoneFastest trackHard deadlines / no monthly preferencepage

      Phase 5: The Close (1–2 Minutes)

      The close is not a moment — it's a progression. If you did Phases 1–4 correctly, the close happens naturally. Use assumptive language. Don't ask permission to start — walk them into it.

      Assumptive Close Script

      Closer (after they indicate interest): "Perfect. So what I'm going to do is pull up your information and get your account created — it only takes a couple minutes. We'll get you set up on the Accelerated Plan, you'll get an email with your SmartCredit login, and our team is going to review your report within 24 to 48 hours and start building your dispute strategy."

      Closer: "I just need to grab a card for the setup fee — do you have a Visa, Mastercard, or debit card handy?"

      Urgency Close — When They Are on the Fence

      Closer: "Here's the thing I want you to think about — every month you wait, you're paying more. Higher interest rates, paying deposits instead of just qualifying, not being able to get the car or the home. That's real money out of your pocket. Most people who say 'I'll think about it' come back 3 months later and wish they had just started when we first talked."

      Closer: "Your credit situation isn't going to fix itself — in fact, the longer negative items sit, the more damage they do. We can start working on this today. What's holding you back from moving forward right now?"

      GHL: What to Do Before Hanging Up

      Open GHL → Contacts → find client → move to Closed / Won pipeline stage → add call note with: plan chosen, setup fee collected, scores, goals, negative items. This feeds the onboarding team.

      Phase 6: Post-Close Onboarding Intro (1–2 Minutes)

      A strong post-close prevents buyer's remorse, chargebacks, and cancellations. Set expectations clearly. Get them excited. Hand off cleanly.

      Post-Close Script

      Closer: "Awesome — you're all set. Let me tell you exactly what happens from here so you know what to expect."

      Closer: "First, within the next few minutes you're going to get an email with your SmartCredit login. That's your monitoring account — go ahead and activate it when you get it. It'll show your scores from all three bureaus."

      Closer: "Then, within 24 to 48 hours, our dispute team is going to pull your full tri-merge report through that account and start building your personalized strategy. You don't have to do anything at this point — just keep an eye on your email for updates."

      Closer: "About 30 days from now, you should start seeing the first batch of results — items removed, scores moving. Our customer success team will be in touch with updates."

      Closer: "One thing I want to be upfront about — credit repair is a process, not magic. We're very good at what we do, but bureaus have 30-day windows to respond, and some items take multiple rounds. What I can promise you is that we're working your file every month and we don't stop until we've gotten everything that can legally be removed, removed."

      Closer: "Any questions before I let you go? ... Perfect. You made a great decision today. Looking forward to getting you results. Talk soon!"

      Post-Call GHL Checklist

      TaskGHL PathRequired? Move pipeline stageOpportunities → Drag to Closed - WonYes — before hanging up Log call notesContacts → Activity → Log CallYes — include plan, scores, goals, items Process paymentContacts → Payments → Charge cardYes — setup fee post-consult Send SmartCredit invitePer onboarding workflowYes — within minutes of close Tag for onboarding workflowContacts → Automations → Add to WorkflowYes — triggers CS handoff

      CROA Compliance Reminders

      These rules are non-negotiable. Violations expose the company to lawsuits and fines.

        Never say "no upfront fees" — we DO charge setup fees. Frame it as: "transparent setup fee and monthly service fee." Never guarantee a specific score number. Say: "Many of our clients see 40 to 100+ point improvements — results vary based on the profile." Never claim you will remove accurate information. We challenge inaccurate, unverifiable, or outdated items only. Inform clients of their 3-day cancellation right. Do not hide this. Payment follows the consultation — client must see what they are getting before paying.

        Disclaimer: Results vary based on individual credit profiles and are not guaranteed. Crowned Credit cannot guarantee specific outcomes, score increases, or removal timelines.

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