Inbound and Outbound Calls
Inbound and Outbound Calls
Crowned Credit handles all client phone communication through two channels: Aircall for inbound calls and GHL's built-in dialer for outbound calls. This page covers how to use both systems properly, call handling standards, and what to do in various call scenarios.
📞 Phone Philosophy at Crowned Credit
Phone calls are still the highest-trust communication channel we have with clients. A well-handled call can save a client who was about to cancel. A poorly handled call can destroy months of goodwill. Treat every call like it matters — because it does.
Phone calls are still the highest-trust communication channel we have with clients. A well-handled call can save a client who was about to cancel. A poorly handled call can destroy months of goodwill. Treat every call like it matters — because it does.
Part 1: Inbound Calls via Aircall
Setting Up Aircall for Your Shift
- Open the Aircall desktop app or browser extension
- Log in with your team credentials
- Set your status to "Available" at the start of your shift
- Verify you are assigned to the correct queue or ring group for your team (check with Team Lead if unsure)
- Plug in your headset and test audio before going live
- At shift end, change status to "Offline" or "After Hours" — never leave yourself Available when you're gone
Answering an Inbound Call
- Aircall will ring and display the caller's number
- If the caller is an existing client, GHL integration may display their name automatically
- Answer within 3 rings — do not let calls go to voicemail during active shift hours
- Open the caller's GHL contact record before or immediately after answering
Standard Greeting
"Thank you for calling Crowned Credit, this is [Your Name]. How can I help you today?"
⚠️ Never Answer With: "Hello?" or "Yeah?" or "[Company] support, hold please." Always use the standard greeting. First impressions on phone calls are permanent.
Inbound Call Scenarios
| Scenario | How to Handle |
|---|---|
| Status inquiry "What's happening with my case?" |
Pull up their contact in GHL and DisputeFox. Give a specific update — current round, date letters were sent, expected response window. Never say "I'm not sure." |
| Billing issue "I was charged and didn't expect it" |
Acknowledge calmly. Pull up their billing history in GHL. Explain the charge. If there's a legitimate error, log it and escalate to billing team. Do not promise refunds — escalate first. |
| Cancellation request "I want to cancel" |
Do NOT process immediately. Use the retention script — ask why, address the objection, remind them of progress made. If they insist, escalate to Team Lead before processing. Document everything. |
| Angry/frustrated client | Stay calm. Let them vent first — don't interrupt. Then acknowledge their frustration: "I completely understand, and I want to make this right for you." Never argue, never get defensive. Escalate if needed. |
| General question about credit | Answer clearly and educationally. Use the opportunity to reinforce the value of the service and build trust. Log the question in GHL notes — if a question comes up repeatedly, it should become an FAQ entry. |
| Unknown caller / new lead | Gather their name and email. Determine if they're an existing client (search GHL). If a new prospect, route to sales or take information and follow standard lead intake SOP. |
After Every Inbound Call
- Use Aircall's call disposition/tag feature to categorize the call (resolved, callback needed, escalated, cancellation attempt, etc.)
- Open GHL → Contact → Add note: include call summary, what was discussed, outcome, and any follow-up needed
- If a follow-up action is required, create a GHL Task assigned to yourself or the appropriate team member
- Update the pipeline stage if the call changed the client's status
Part 2: Outbound Calls via GHL Dialer
When to Use Outbound Calling
- Proactive monthly check-in calls for active clients
- Callback attempts for missed inbound calls
- Scheduling orientation and onboarding calls
- Dispute result calls (sharing good or complex news)
- Retention outreach for at-risk clients
- Document follow-up calls
Making a Call via GHL
- Open the client's contact record in GHL
- Click the phone icon next to their number (or use the GHL dialer from the conversations tab)
- GHL will initiate the call through your connected Aircall number
- The call will be logged automatically in the contact's activity feed
Monthly Check-In Call Script
[Opening]: "Hi {{contact.first_name}}, this is [Your Name] from Crowned Credit! I'm just calling to check in and give you a quick update on how things are progressing. Do you have a few minutes?"
[Update]: "So we're currently in [Round X of disputes]. We sent letters to [bureaus] about [# of items] on [date]. We're expecting responses within [timeframe]. So far, we've successfully had [# of items] removed from your report, which has contributed to your score moving."
[Check-in question]: "How are you feeling about everything so far? Any questions or concerns since we last spoke?"
[Credit tips — optional]: "Just a quick reminder — try to keep your utilization low and make sure all existing payments are on time. That keeps the positive momentum going while we work on removing the negatives."
[Close]: "Alright {{contact.first_name}}, you're in great hands and we're working hard for you. Don't hesitate to reach out anytime — just text or call us. Have a great day!"
[Update]: "So we're currently in [Round X of disputes]. We sent letters to [bureaus] about [# of items] on [date]. We're expecting responses within [timeframe]. So far, we've successfully had [# of items] removed from your report, which has contributed to your score moving."
[Check-in question]: "How are you feeling about everything so far? Any questions or concerns since we last spoke?"
[Credit tips — optional]: "Just a quick reminder — try to keep your utilization low and make sure all existing payments are on time. That keeps the positive momentum going while we work on removing the negatives."
[Close]: "Alright {{contact.first_name}}, you're in great hands and we're working hard for you. Don't hesitate to reach out anytime — just text or call us. Have a great day!"
Voicemail Script (When Client Doesn't Answer)
"Hi {{contact.first_name}}, this is [Your Name] calling from Crowned Credit. I just wanted to check in on your progress and share a quick update. Give us a call back when you get a chance at [phone number], or feel free to text us back. We're here to help — have a great day!"
After leaving a voicemail, always send an SMS immediately with the same message summary.
Outbound Call Best Practices
- Best times to call US clients: 10am–12pm and 2pm–5pm in the client's local timezone
- Maximum attempts before flagging: 3 attempts over 3 days. After 3 failed attempts, log in GHL and notify Team Lead
- Never call before 9am or after 8pm in the client's local timezone — this can violate TCPA regulations
- Always have the client's GHL record open before dialing — never go in blind
- Log every attempt — even unanswered calls need a note in GHL with the timestamp and outcome
Call Quality Standards
| Standard | Requirement |
|---|---|
| Answer rate (inbound) | 95%+ of calls answered within 3 rings during shift hours |
| Call notes | 100% of calls logged in GHL within 10 minutes of call end |
| Callback turnaround | All missed calls returned within 1 hour during shift |
| Disposition tagging | 100% of Aircall calls tagged before ending wrap-up time |
| Outbound touches per shift | 15–25 (calls + voicemails) |