SMS Guidelines

This page covers everything you need to know about communicating with clients over SMS — our primary channel — including tone, approved templates, compliance rules, and the standards that keep our brand professional and trustworthy.

SMS Guidelines

SMS is the primary communication channel between Crowned Credit and our clients. It is fast, direct, and personal — and that means how you write matters. This guide covers tone, templates, compliance rules, and everything you need to communicate effectively and professionally over text.

🎯 Core Principle
All SMS communication should be professional but conversational, clear but not robotic, and confident without overpromising. Every message represents Crowned Credit — write like the client's results depend on it, because they do.

Tone & Messaging Standards

✅ What Good SMS Looks Like

Easy to understand — no jargon, no credit industry buzzwords
Acknowledges the client's concern first, then responds
Sets clear expectations — what will happen, and when
Always includes a next step or call to action
Reassures without making guarantees
Under 160 characters when possible — keep it clean and readable

❌ What to Avoid

Overly formal or robotic tone — clients should feel like a person, not a ticket
Vague responses with no clear next action
Overpromising outcomes (e.g., "This will definitely be removed")
Dismissive, rushed, or one-word replies
Sending multiple fragmented messages — compose complete thoughts
Leaving a client's message on read without a response

The A.C.T.S. Framework

Use this framework for every SMS response — especially for concerned or complex messages:

A.C.T.S. = Acknowledge → Clarify → Take Action → Secure Next Step

Step	What It Means	Example
A — Acknowledge	Show you heard and understood the client	"Hi [Name], I got your message and completely understand your concern."
C — Clarify	Restate or ask for more info if needed	"Just to make sure I have the full picture — are you referring to the Equifax dispute or TransUnion?"
T — Take Action	Tell them what you're doing about it	"I'm pulling up your file right now and will review the latest results."
S — Secure Next Step	End with a clear commitment or follow-up	"I'll send you an update within the hour. Does that work for you?"

SMS Templates — Common Scenarios

📨 Welcome / First Contact

Hi [First Name]! Welcome to Crowned Credit 🎉 We're excited to get started on your credit journey. I'm [Your Name], your Credit Case Specialist. I'll be your main point of contact throughout the process. Expect to hear from me regularly with updates. Any questions, just text here anytime!

📊 Dispute Round Update

Hi [First Name], great news — we just received the results from your Round [X] disputes! [X] items were removed from your report. Your score has moved to approximately [Score] 📈. I'd love to walk you through the details — are you available for a quick call this week?
call?

⏳ Awaiting Bureau Response

Hi [First Name], just checking in! Your Round [X] dispute letters were sent to the bureaus. They have up to 4530 days to respond. We're monitoring everything closely and will reach out as soon as results come in. Hang tight — the process is moving! 💪

💳 Failed Payment Notice

Hi [First Name], we noticed your payment of $[Amount] on [Date] didn't go through. We want to make sure your account stays active so we can keep working on your credit! Could you update your payment info or let us know how you'd like to proceed? We're here to help work something out.

😤 Frustrated / Upset Client

Hi [First Name], I completely understand your frustration, and I want to make this right. I'm personally reviewing your file right now. Can we schedule a call so I can walk you through everything and address your concerns directly? I want to make sure you feel supported every step of the way.

📎 Document Request

Hi [First Name]! To get your dispute process started, we need a couple of documents from you: a copy of your government-issued ID and a recent proof of address (utility bill, bank statement, etc.). You can reply directly to this message with photos or upload them to your client portal. Let me know if you need help!

📞 Missed Call Follow-Up

Hi [First Name], I tried reaching you earlier but missed you! I wanted to share an update on your account. Feel free to call us back at your convenience or let me know a good time and I'll call you then. Talk soon! 😊

🎓 Graduation Message

Hi [First Name], congratulations — you've completed your credit repair journey with Crowned Credit! 🎉 Your score has improved significantly and we're so proud of the progress you've made. We'd love to schedule a graduation call to celebrate and go over your final results. You've earned it!

Inbox Management Best Practices

Bottom-up approach: When clearing the GHL inbox, start with the oldest unread messages — clients who've been waiting longest get priority
Maintain awareness of unread message count throughout your shift — check every 30–60 minutes
Never skip a message because the client seems upset — that's exactly when they need a response most
If you are unsure how to respond to a complex question, ask your team lead before guessing

~~Log every SMS interaction with a brief note in GHL — this creates a paper trail and helps the next shift~~ ~~Use GHL tags to flag urgent conversations: "URGENT", "FOLLOW UP", "ESCALATION NEEDED"~~

SMS Compliance — Blocked & Restricted Words

Certain words and phrases will get your messages flagged, filtered, or blocked by mobile carriers. These filters exist because of spam regulations (TCPA, FTC, CROA). Violating these rules can result in our messages being blocked company-wide — which directly impacts client communication and results.

🚫 High-Risk Words (Carrier Spam Filters)

These trigger marketing spam filters and should NEVER appear in any client SMS:

Blocked Word / Phrase	Why It's Risky

Guaranteed / Guarantee Triggers spam filters + CROA compliance issue 100% (in context of results) Marketing spam trigger Instant approval / Instant results High-risk spam term No credit check Carrier flag + compliance issue Pre-approved Marketing spam Risk-free Blocked by major carriers Act now / Limited time offer Spam trigger Urgent!!! (multiple exclamation) Spam pattern Congratulations, you've been selected Classic spam phrase — auto-blocked

🚫 Credit Repair Trigger Words (VERY Important)

These phrases create both carrier filtering AND legal compliance risk under FTC and CROA regulations:

Phrase to Avoid	What to Say Instead

Fix your credit fast "Work toward improving your credit profile" Remove all negatives "Dispute inaccurate or unverifiable items" Erase bad credit "Address negative items on your report" Improve your score instantly "Work to improve your credit over time" Delete collections guaranteed "Dispute collections that may be inaccurate or unverifiable" Wipe your report / clean slate "Work through the dispute process"

🚫 SHAFT Words (Carrier-Specific Blocks)

"SHAFT" is an industry term for categories carriers heavily filter regardless of context. Even if used innocently, these will flag your message:

Sex / adult content terms
Hate speech or discriminatory language
Alcohol references (in certain contexts)
Firearms / weapons terms
Tobacco / vape / cannabis terms (e.g., CBD, vape, weed)

⚠️ Critical Compliance Note
If your message gets filtered or blocked, the client never sees it — but your account may be flagged. Enough violations can get our GHL SMS number suspended. When in doubt, keep language simple, professional, and results-focused. Never promise what you can't guarantee.

Response Time Standards

Client Type	Target Response Time	Notes

🔴 Upset / threatening to cancel 30 minutes Priority 1 — escalate to lead if needed 🟠 Failed payment / billing issue 1 hour Loop in Billing team 🟡 General questions / status checks 2 hours Standard response window 🟢 Non-urgent info requests Same shift Before end-of-shift clearance

⚖️ Disclaimer: Results vary based on individual credit profiles and are not guaranteed.