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SMS Guidelines

SMS Guidelines

SMS is the primary communication channel between Crowned Credit and our clients. It is fast, direct, and personal — and that means how you write matters. This guide covers tone, templates, compliance rules, and everything you need to communicate effectively and professionally over text.

🎯 Core Principle
All SMS communication should be professional but conversational, clear but not robotic, and confident without overpromising. Every message represents Crowned Credit — write like the client's results depend on it, because they do.

Tone & Messaging Framework

🎯 Core PrincipleStandards

All communication should be:

    Professional, but conversational Clear, not overly technical Confident, without overpromising

    ✅ What Good MessagingSMS Looks Like

    • Easy to understand — no jargon, no credit industry buzzwords
    • Acknowledges the client's concern first, then responds after
    • Sets clear expectations — what will happen, and when
    • IncludesAlways includes a next step or call to action
    • Reassures without making guarantees
    • Under 160 characters when possible — keep it clean and readable

    ❌ What to Avoid

    • Overly formal or robotic tone — clients should feel like a person, not a ticket
    • Vague responses (with no clear action)next action
    • Overpromising outcomes (e.g., "This will definitely be removed")
    • DismissiveDismissive, rushed, or rushedone-word replies
    Sending

    SMSmultiple Guidelines

    fragmented

    ✅messages Best— Practices

    compose
      complete thoughts TakeLeaving a bottomclient's upmessage approachon whenread managing the unread inbox in GHL, make sure to prioritize clients that have been waiting forwithout a response for a longer period of time, or those who have more urgent and time-sensitive concerns Maintain awareness of unread messages and ensure timely responses Avoid skipping messages, especially from frustrated or upset clients

      If you are unsure how to respond, ask for guidance so you are better prepared next time.

      ✅

      The Simple ResponseA.C.T.S. Framework

      Use

      this

      framework for every SMS response — especially for concerned or complex messages:

      A.C.T.SS. = Acknowledge → Clarify → Take Action → Secure Next Step
      Step What It Means Example A — Acknowledge Show you heard and understood the client "Hi [Name], I got your message and completely understand your concern." C — Clarify Restate or ask for more info if needed "Just to make sure I have the full picture — are you referring to the Equifax dispute or TransUnion?" T — Take Action Tell them what you're doing about it "I'm pulling up your file right now and will review the latest results." S — Secure Next Step End with a clear commitment or follow-up "I'll send you an update within the hour. Does that work for you?"

      ❌

      SMS Carrier-SensitiveTemplates — Common Scenarios

      📨 Welcome / First Contact

      Hi [First Name]! Welcome to Crowned Credit 🎉 We're excited to get started on your credit journey. I'm [Your Name], your Credit Case Specialist. I'll be your main point of contact throughout the process. Expect to hear from me regularly with updates. Any questions, just text here anytime!

      📊 Dispute Round Update

      Hi [First Name], great news — we just received the results from your Round [X] disputes! [X] items were removed from your report. Your score has moved to approximately [Score] 📈. I'd love to walk you through the details — are you available for a quick call this week?

      ⏳ Awaiting Bureau Response

      Hi [First Name], just checking in! Your Round [X] dispute letters were sent to the bureaus. They have up to 45 days to respond. We're monitoring everything closely and will reach out as soon as results come in. Hang tight — the process is moving! 💪

      💳 Failed Payment Notice

      Hi [First Name], we noticed your payment of $[Amount] on [Date] didn't go through. We want to make sure your account stays active so we can keep working on your credit! Could you update your payment info or let us know how you'd like to proceed? We're here to help work something out.

      😤 Frustrated / Upset Client

      Hi [First Name], I completely understand your frustration, and I want to make this right. I'm personally reviewing your file right now. Can we schedule a call so I can walk you through everything and address your concerns directly? I want to make sure you feel supported every step of the way.

      📎 Document Request

      Hi [First Name]! To get your dispute process started, we need a couple of documents from you: a copy of your government-issued ID and a recent proof of address (utility bill, bank statement, etc.). You can reply directly to this message with photos or upload them to your client portal. Let me know if you need help!

      📞 Missed Call Follow-Up

      Hi [First Name], I tried reaching you earlier but missed you! I wanted to share an update on your account. Feel free to call us back at your convenience or let me know a good time and I'll call you then. Talk soon! 😊

      🎓 Graduation Message

      Hi [First Name], congratulations — you've completed your credit repair journey with Crowned Credit! 🎉 Your score has improved significantly and we're so proud of the progress you've made. We'd love to schedule a graduation call to celebrate and go over your final results. You've earned it!

      Inbox Management Best Practices

        Bottom-up approach: When clearing the GHL inbox, start with the oldest unread messages — clients who've been waiting longest get priority Maintain awareness of unread message count throughout your shift — check every 30–60 minutes Never skip a message because the client seems upset — that's exactly when they need a response most If you are unsure how to respond to a complex question, ask your team lead before guessing Log every SMS interaction with a brief note in GHL — this creates a paper trail and helps the next shift Use GHL tags to flag urgent conversations: "URGENT", "FOLLOW UP", "ESCALATION NEEDED"

        SMS Compliance — Blocked & Restricted Words

        Certain words and phrases will get your messages flagged, filtered, or blocked by mobile carriers. These filters exist because of spam regulations (TCPA, FTC, CROA). Violating these rules can result in our messages being blocked company-wide — which directly impacts client communication and results.

        🚫 1. High-Risk /Words Commonly(Carrier BlockedSpam WordsFilters)

          These aretrigger frequently flagged by carriers ormarketing spam filters:

          filters and should NEVER appear in any client SMS:
          Blocked Word / Phrase Why It's Risky Guaranteed / GuaranteeTriggers spam filters + CROA compliance issue 100% (in context of results)Marketing spam trigger Instant approval / Instant resultsHigh-risk spam term No credit checkCarrier flag + compliance issue Pre-approvedMarketing spam Risk-freeBlocked by major carriers Act now / Limited time offerSpam trigger Urgent!!! (multiple exclamation)Spam pattern Congratulations, you’you've been selected

          👉 These trigger marketing

          Classic spam filtersphrase
          —

          auto-blocked

          🚫 2. Financial & Credit Repair Trigger Words (VERY IMPORTANTImportant)

          FOR

          These YOU)phrases create both carrier filtering AND legal compliance risk under FTC and CROA regulations:

            Phrase to Avoid What to Say Instead Fix your credit fast"Work toward improving your credit profile" Remove all negatives"Dispute inaccurate or unverifiable items" Erase bad credit"Address negative items on your report" Improve your score instantly"Work to improve your credit over time" Delete collections guaranteed"Dispute collections that may be inaccurate or unverifiable" Wipe your report

            👉 These can trigger filtering and create compliance risk (FTC / CROAclean issues)

            slate"Work
            through

            the dispute process"

            🚫 3. SHAFT Words (Carrier-Specific Filtering Triggers)Blocks)

            “SHAFT”"SHAFT" is a knownan industry term for wordscategories carriers heavily filter.filter regardless of context. Even if used innocently, these will flag your message:

            • Examples:
            Sex Shaft/ Vapeadult CBD Cannabis Adultcontent terms Hate speech or discriminatory language Alcohol references (in certain contexts) Firearms / weapons terms Tobacco / vape / cannabis terms (e.g., CBD, vape, weed)

            👉

            Even⚠️ ifCritical unrelated,Compliance theseNote
            can flagIf your message gets filtered or blocked, the client never sees it — but your account may be flagged. Enough violations can get our GHL SMS number suspended. When in doubt, keep language simple, professional, and results-focused. Never promise what you can't guarantee.

            Response Time Standards

            Client Type Target Response Time Notes 🔴 Upset / threatening to cancel30 minutesPriority 1 — escalate to lead if needed 🟠 Failed payment / billing issue1 hourLoop in Billing team 🟡 General questions / status checks2 hoursStandard response window 🟢 Non-urgent info requestsSame shiftBefore end-of-shift clearance
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